Millennials are Being Alienated by organisations’ Lack of CSR Initiatives
An ever-growing topic of conversation and a popular trend in the corporate industry, Corporate Social Responsibility (CSR) is now a core part of many businesses and we believe millennials are driving this movement. If your organisation can’t keep up with these changes, you risk leaving employees unsatisfied and your reputation in danger.
The legacy millennials wish to have goes far beyond earning a paycheque for themselves. Millennials are looking for meaning from their job, they have a longing for change and are determined to make a difference. Furthermore, the purchases and decisions they make, must “say something” about them as a person and match their personal values and beliefs.
With a workforce and consumer market increasingly populated by millennials, it has never been more critical for organisations to positively embrace and invest in CSR initiatives to avoid alienating this core demographic. Happy staff and inspired customers can reap many rewards for your business.
Benefits of Investing in CSR
It isn’t going to solve all of the problems in the world. Although, it is a way for businesses to benefit themselves whilst helping society.
Employee Engagement– Employees feel valued when their employer listens to what they want, and we know millennials are looking to have a positive impact in society. By taking part in CSR programmes employees feel respected and proud of the organisation they work for. Studies show CSR is the third most important driver of employee engagement.
Builds Customer Engagement, Relations & Trust–Taking part in CSR programmes can help you to engage with your customers in a new way. Since the message is about something “good,” it can often be an easier way to talk to your customers. Customers value gestures of goodwill and giving back to the community -this helps to build trust.
Positive Brand Image– With all of the benefits that CSR brings, companies are also strategically using it as a marketing tool. A recent study shows 56% of people are more loyal to brands that can show evidence of environmental actions. By focusing on CSR strategies, companies are giving themselves a positive brand image and getting themselves recognised for all the right reasons.
Rather than ask yourself can we afford to invest in CSR and a sustainability policy, ask yourself, can you afford not to?
How to Combine CSR with Team Building Experiences
CSR can ingeniously be incorporated into team building programmes allowing your team to give back whilst taking part in a fun and memorable experience which in turn helps foster a positive workplace culture.
At Orangeworks, our interactive treasure hunt Go Team Go Give gives back through Buy1Give1 Foundation. B1G1 is an initiative that works with businesses to make an impact worldwide for those less fortunate.
Our GPS based treasure trail uses iPads to locate checkpoint challenges around your local town, city or venue. Each challenge that is completed allows your team to donate through B1G1 foundation, letting your team create memories whilst making a difference.
Orangeworks CSR Team Building experiences let your team experience the joy of giving back with activities that matter.